Marketers of plastic gadgets and loud colors we are not, but believers that back-to-basic, clean toys promote patience, understanding, and imagination... we are. The simplest toys and shapes encourage the most growth and this, friends, is one grade A-plushy in every respect. If you can't chew it half to shreds without being poisoned, then it's probably not the kind of thing we want to give to our insatiable little gnawing machines.

Meet a pioneeringly ethical plush animal, Ellery the Organic Elephant. His white color screams innocence (Does innocence scream?  Maybe it whispers gently.) and his 100% recycled, vegetable dye printed label (Really?  The label?  That's dedication!) reassures parents that this pachyderm plush is organic and earth friendly. Even the filling is made from corn, though you wouldn't guess it by his utter squishability. All in all, this endearing elephant proves that you don't have to be made from synthetics to be soft, cuddly and cute as heck. Yes, he'll get carried everywhere and almost certainly get soiled as a result but fear not: this elephant is machine washable and can be tumble dried. He even has a beautiful 'believe' earth graphic tattooed on his posterior. If only we were so brave.